Systems Limited and Microsoft co-hosted Xcelerate 2024 – A digital transformation event

Systems Limited successfully concluded Xcelerate 2024, its highly anticipated event powered by Microsoft. The in-person event took place on October 29, 2024, in Lahore and on October 31, 2024, in Karachi. 

The event showcased the latest in AI-driven innovations and Microsoft Business Applications, providing a platform for industry leaders to explore transformative solutions and discuss the future of digital transformation. It attracted over 300 attendees, including technology professionals, innovators, and industry leaders, who experienced first-hand the revolutionary advancements shaping business technology. 

Xcelerate 2024 presented in-depth panel sessions, and interactive demonstrations, highlighting how the enduring partnership between Systems Limited and Microsoft continues to empower organizations with tools that enhance operational efficiency, customer engagement, and data-driven decision-making. 

The event brought together a series of impactful sessions and panel discussions led by industry experts who explored how AI and Microsoft Business Applications are reshaping business landscapes. Rehan Qadri, CIO of Khaadi, discussed AI’s transformative potential in customer engagement, while Azhar Zuberi, CIO of Getz Pharma, shared insights into data-driven efficiencies in healthcare. Hisham Sajid, Global AI & Tech Innovation Lead at Lipton, highlighted the strategic role of AI in product innovation, and Ali Imran offered valuable perspectives on leveraging AI for operational excellence and enhanced decision-making in the banking industry. Additionally, Mansoor ur Rehman Khan, Division Head at Allied Bank, and Osama Bin Saeed, Director IT at Punjab Land Records Authority, discussed AI-driven advancements in financial services and public sector operations. Together, these leaders provided diverse insights, inspiring attendees with actionable strategies for sustainable digital growth across industries. 

Reflecting on the event’s impact, Muhammad Mairaj, General Manager at Systems Limited Pakistan, stated, “Xcelerate 2024 was a powerful convergence of minds from across the tech landscape, coming together to redefine the future of digital transformation. Our collaborative efforts with Microsoft are a testament to our commitment to empowering businesses with AI-driven solutions that drive meaningful impact. The discussions and insights shared will surely catalyze innovation in Pakistan’s technology sector.” 

Jibran Jamshed, Partner Development Manager at Microsoft, added, “Our longstanding partnership with Systems Limited has enabled businesses in Pakistan to access transformative digital solutions. Xcelerate 2024 exemplifies the power of collaboration, showcasing how Microsoft’s AI and Business Applications are helping organizations prepare for a future of agility and innovation. We look forward to continuing this journey with Systems Limited and building on today’s inspiring discussions.” 

The event concluded with interactive breakout sessions, where attendees explored cutting-edge AI tools and learned how Microsoft Business Applications can drive agility, customer engagement, and data-informed decision-making. These sessions underscored Systems Limited’s commitment to fostering a culture of digital innovation and positioning businesses to harness the full potential of AI in their transformation journeys.