Our Journey Toward the AI-Driven Future at GITEX Global 2025
From October 13-17, the Systems Limited- Middle East and Africa team once again ventured into the heart of innovation at GITEX 2025, the world’s largest tech and AI showcase, held at the iconic Dubai World Trade Center. This year’s five-day showcase of digital evolution brougth together the world’s most visionary leaders, creators, and disruptors.
GITEX 2025 pulsed with the spirit of transformation, serving as the nexus where emerging technologies converged to shape the intelligent enterprises of tomorrow. At GITEX Global 2025, Systems Limited – Middle East & Africa continued to strengthen its strategic partnerships, forming key alliances that reflect our commitment to driving digital innovation, intelligent automation, and enterprise resilience across the region.




Adding to our expanding portfolio of global alliances, we signed a milestone agreement with UiPath, a leading provider of AI-powered automation. Formalized by Ashraf El Zarka, Vice President and Regional Managing Director – MEA & Pakistan at UiPath, and Khurram Majeed, this partnership marks a pivotal step in advancing AI-driven, cloud-first automation across the UAE and beyond. Together, UiPath and Systems Limited are set to empower enterprises with adaptive, intelligent ecosystems that redefine scalability, compliance, and operational excellence in the digital era.


Furthermore, Systems Limited – MEA entered a strategic alliance with Quest Software, a global leader in data management, cybersecurity, and IT modernization. This collaboration brings together Quest’s world-class technology and our transformation expertise to empower enterprises with secure, data-driven, and future-ready solutions. The signing ceremony was attended by Bassam Almasri, Director, Channel & Alliances – CEEMEA at Quest, alongside Systems Limited’s leadership.Furthermore, we announced a landmark strategic partnership with Comarch, one of Europe’s leading IT companies, to jointly deliver cutting-edge digital transformation solutions for enterprises and communication service providers (CSPs) across the Middle East and beyond. This collaboration unites Comarch’s global expertise in BSS, OSS, and connectivity management platforms with Systems Limited – Middle East & Africa (Techvista Systems)’ decades of experience in AI, digital, data, and cloud transformation.


We also announced a new partnership with Distify (an S2 company) to accelerate digital transformation and fortify cybersecurity frameworks across the MEA. The agreement underscores a shared vision to amplify technology productivity, enhance service delivery, and unlock regional growth opportunities through secure, cutting-edge solutions.


Another key highlight was the signing of a strategic partnership between Finshape, a leading European provider of AI-ready digital banking solutions, and Systems Limited – Middle East & Africa (Techvista Systems).The partnership, aims to combine Finshape’s advanced digital banking capabilities with Systems Limited’s strong regional presence and proven delivery excellence to accelerate digital transformation across the MEA financial sector. At GITEX Global 2025, Systems Limited continued to strengthen its global alliance network through strategic collaborations that redefine the future of digital transformation.
Systems Limited - Middle East & Africa signed an MoU with Umbraco, a leading open-source content management platform empowering businesses to deliver seamless digital experiences at scale.


With Daniel Deleuran Løkkegaard, Enterprise Sales Manager, and Jonas Thykjær Poulsen, Head of Partnerships Europe, representing Umbraco, and Asif Peer, Group CEO and MD, and Khurram Majeed, General Manager Middle East & Africa, from our side, this collaboration marks a step forward in shaping intelligent, experience-driven digital ecosystems through innovation, scalability, and collaboration.
We were honored to host Manoj Bhojwani, Chief Information Officer at Abu Dhabi Islamic Bank (ADIB), for an insightful discussion on the future of enterprise technology and AI adoption. Moreover, we co-hosted a series of exclusive transformation dialogues in collaboration with our strategic partners, SAP and Salesforce.With SAP, we hosted an Exclusive Transformation Dialogue on Business Technology Management (BTM) for global customers at GITEX 2025. Led by Sherif Hamoudah, Head of Ecosystems and Channels, Middle East, Turkey & Africa, and Maureen Sundman, Head of LeanIX Consulting, the session brought together business and technology leaders to exchange insights on aligning IT and business strategies and focused on how BTM enables enterprises to optimize value chains, enhance operational resilience, and build a future-ready innovation foundation.




Our collaboration with Salesforce centered on an engaging Transformation Dialogue focused on Tableau and Tableau Next, where Zeeshan Ahmed Hussain, Data and Analytics Lead – Telco & Strategic Customers, and Tugba Zengin, Lead Analytics Solution Engineer at Salesforce, explored how advanced analytics and AI are transforming real-time decision-making. The session showcased how enterprises can bridge the gap between data, AI, and business strategy to create measurable impact and sustained growth.
During GITEX, our team also engaged with Salesforce leadership, including Greg Kerr, Regional VP MEA, MuleSoft; Richard Doyle, Head of Middle East Ecosystems; Shatha Hamed, Enterprise Sales Executive; Matthew Lambert, Regional A&C Sales Director MEA; Ramzi Loza, Senior Enterprise Client Director – Middle East & GCC; and Ben Buschini, Strategic Account Executive – MuleSoft, to discuss opportunities for deepening collaboration and advancing data-driven transformation across the MEA region.
''Transformation today is not about isolated innovation, it’s about building ecosystems of intelligence and collaboration. By joining forces with partners like SAP and Salesforce, we’re helping organizations unlock the true value of their data and reimagine how they operate in a connected world. Together, we’re shaping a future where intelligence fuels every business decision.''
Asif Peer
Group CEO and MD, Systems Limited
Looking ahead
We came! We innovated! We inspired! At GITEX GLOBAL 2025, innovation was at the forefront, AI-powered solutions transformed enterprises, and conversations shaped the future of digital. The week brought together key partnerships, client interactions, and visits from regional dignitaries and industry leaders who supported our vision. Our teams held strategic discussions focused on collaboration and co-creation for long-term, global impact.
Every interaction reinforced our commitment to creating value worldwide, both now and in the future. See you next year!
