Enhanced brand engagement | Lahore Qalandars x Systems Skip to main content
case study

Lahore Qalandars Enhance Brand Engagement Using Mobile Apps

Lahore Qalandars wanted to promote their franchise, increase brand awareness, and create buzz around the event using a gamified solution. Systems applied a design-thinking methodology to develop the “Find a Qalandar” Game App and Qalandars Team App. The two apps helped the franchise build a unique brand identity and keep its audience engaged throughout the season. Management of the team’s player development program became seamless and hassle-free. Brand merchandising flourished because of heavy traffic as users redeemed points to collect prizes.