Systems Limited announces investment in Salesflo to take on Pakistan’s digital retail market

In a bid to further solidify its footing in Pakistan’s highly promising digital retail landscape, Pakistan’s premier technology organization Systems Limited has announced its plans to invest in retail technology company Salesflo.

After completing their due diligence for acquiring a minority stake in Salesflo, the case was presented to the Systems Limited Board on May 28, who approved the acquisition of 20 percent of Salesflo’s shares valuing at Rs. 468 million. The Board authorized the investment through Systems Ventures – the wholly-owned subsidiary of Systems Limited.

“The investment is aimed at enhancing our presence in the digital retail landscape of Pakistan,” said a Systems Limited representative in a statement issued at the Pakistan Stock Exchange earlier today, further adding that the investment will “provide Systems access to potential synergies in technologies and access to digital mapping of the retail universe.”

With unparalleled expertise in retail digital transformation, Systems Limited has developed a solid track record of providing leading retail brands with integrated digital business solutions that have maximized growth and ROI. Meanwhile, Salesflo leverages software, data analytics, and IoT to empower consumer goods manufacturers and retailers to unlock more value through process automation. The investment will open up new avenues of market penetration and expansion for both companies.

About Systems Limited

Founded in 1977, Systems Limited is a leading global technology and business process outsourcing services provider. The company prides itself on being the country’s biggest IT exporter for 2019 and recipient of the Forbes Asia’s 200 Best Under A Billion Award 2020. Since its inception, Systems has constantly reinvented itself by quickly acquiring expertise in new technologies to stay ahead of the curve. With over 3500 employees globally, the company creates specialized solutions that help its clients around the world drive business results. This has made Systems the most valuable company for digital transformation, IT and BPO & Contact Center services in Pakistan, and among its top-tier global clientele that includes Fortune 500 and Forbes Global 1000 companies.

About SalesFlo

Founded in 2015, SalesFlo is a leading retail technology company focused on the digitization of the consumer goods and retail sector. Their flagship platform offers robust capabilities for distribution management, digital merchandising and in-store marketing, and data analytics. With its technology offerings, the company has developed a strong portfolio of local and global FMCG companies.